Release the freshness is a marketing campaign for Beko Air conditioning units. Concept was simple, it’s the middle of the summer, and you can not stand the weather, it is just too hot. Everybody just want a quick way to cool down, so we demonstrated an easy, all to familiar action to release the freshness of the mountain and the forest breeze. We used a “body” in form of the eagle to transition from these states, scalding hot desert to a fresh forest breeze resembling an ambient that AC can provide.

Design elements

Responsive web design allows us to build sites that provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27” monitor. It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms.